Internet Security

Is Alibaba Legit? A Comprehensive Review of the Popular Platform


Is Alibaba Legit? A Comprehensive Review of the Popular Platform

Pondering if Alibaba is a dependable choice for your e-commerce business? Uncover our detailed review! Get insight on this well-known marketplace and its features. Gather the info needed to make a wise decision about Alibaba now.

Quick facts: Is Alibaba Legit

  • ✅ Alibaba is considered to be the world’s largest online business-to-business trading platform with over 500 million registered buyers and sellers (Statista, 2018).
  • ✅ In 2018, Alibaba’s total market value was estimated to be over $530 billion, making it the largest e-commerce company in the world (Forbes, 2018).
  • ✅ Alibaba has been providing a secure platform for business-to-business (B2B) transactions since its launch in 1999 (Investopedia, 2019).
  • ✅ Alibaba’s annual Singles’ Day online shopping event was the largest online shopping event in the world, generating over $30.8 billion in sales in 2019 (TechCrunch, 2019).
  • ✅ In 2019, Alibaba’s revenues totaled over $56 billion, with a net income of over $14 billion (Yahoo Finance, 2019).


Alibaba: legit or not? We’ll uncover the truth. It is one of the world’s most popular online marketplaces. 800 million active users make it the largest B2B platform.

What is Alibaba? How does it work? We’ll explore the features, pros and cons. Then you can make an informed decision about using the platform.

Overview of Alibaba

Alibaba is an online platform that connects businesses and consumers worldwide. It’s a Chinese multinational conglomerate that specializes in e-commerce, retail, Internet, AI, and technology. It was founded in 1999.

The company provides B2B, B2C, and C2C services through web portals. Alibaba also offers electronic payment services, a shopping search engine, and data-centric cloud computing services.

In addition, it provides other enterprise services like market research, analysis, logistics, and purchasing assistance. Moreover, it has 11 substandard websites for foreign customers.

As of June 2020, Alibaba has 654 million active users monthly and 755 million annual active consumers on its platform. Thus, it has become one of the most popular marketplaces for businesses seeking to expand their customer base.

Benefits of using Alibaba

Alibaba has many advantages for buyers and sellers. Buyers can purchase safely, with a broad selection of quality products from all over the world. Plus, multiple payment options are available, so both sides are secure if there are transaction issues. Tracking orders is simple too, so buyers know the status of their purchases.

Sellers on Alibaba have great opportunities to reach a wide audience. They can use websites or social media to promote their products and services, and interact directly with customers. Furthermore, secure payments and customer service support make the transactions between buyers and sellers run smoothly.

Security & Safety

Security and safety are two essential aspects when using any online platform or e-commerce site. Alibaba is globally popular, but is it safe?

Alibaba provides a secure payment system called AliPay. This enables users to pay for goods and services with their credit cards, debit cards, bank accounts etc. All transactions made via AliPay are monitored to ensure user information remains safe. Moreover, all orders are protected from fraud and other malicious activities.

Apart from a secure payment system, Alibaba also safeguards buyers from counterfeit products. Its Intellectual Property Protection Platform (IPP) helps to remove/disable access to counterfeit listings. Additionally, it works with global brands to protect their intellectual property from being copied by third-party sellers without permission.

Payment Security

Kozguru’s payment security is top notch. Payments are processed and verified via a secure third-party platform, with no sensitive financial data sent directly to Kozguru or stored on their server. Multiple payment options, such as credit/debit cards, PayPal, and Apple Pay, are also available. Advanced encryption technology protects customer data privacy.

All communication between buyers and sellers uses the SSL protocol, which encrypts transmitted data to keep hackers out. Plus, all transactions are backed by PCI DSS. Ultimately, this makes Kozguru a totally safe marketplace to buy and sell goods.

Shipping & Delivery Security

Alibaba does a great job of protecting its customers when it comes to shipping and delivery security. It has 3rd party verifications for carriers and tracking numbers for shipments. Plus, buyers are safeguarded from payment disputes with Alibaba Trade Assurance.

Furthermore, returns policies are impressive. Items can be returned within 15 days if they are faulty or not as described. Buyers can also opt for an escrow payment service for high-value items. Here, money is held by a 3rd party until the order is fulfilled by the seller, granting even more security against fraud.

Quality Assurance

For a platform as big as Alibaba, Quality Assurance is a must. How can sellers make sure the items they buy are of top-notch quality? Alibaba takes steps to guarantee all products sold have passed third-party inspections. Buyers can be sure that what they buy fulfills international standards for safety and quality.

Alibaba also offers detailed product descriptions and pictures. This info is available on each product page. Customers can go through it before finalizing the purchase. In addition, experts review each item on the site to make sure it meets the minimum industry standards for durability and reliability.

Customer Service

Customer service is a must for an e-commerce platform like Alibaba. Luckily, it is top-notch. You can contact them through phone, email, online chat, or social media. The customer service team is well-informed and helpful. They respond fast to queries.

Alibaba also provides a Buyer Protection Program to keep buyers safe from frauds or damaged goods. It is useful for those who buy from foreign suppliers.

Plus, Alibaba is available on social networks. You can contact them directly if you have any issues with your purchases or the platform.

Customer Support

When judging a platform’s trustworthiness, customer service is key. Brainicas offers an efficient customer care team through various methods, like live chat, call-back services, email, FAQs, and a help center. The Brainicas staff are prompt, affable, and dependable in replying to inquiries and tackling problems with urgency. Plus, they have a 24/7 support team for round-the-clock assistance.

There are also instructions and tutorials on their website for users to learn how to use the platform properly. Plus, each Alibaba account holder can access the secure messaging system to easily communicate with the customer service team.

Returns & Refunds

Returns and refunds rules depend on the Clickasnap platform. But, usually, customers can return a product within 14 days of purchase and get a full refund. Before returning, they must contact the vendor to get a Return Merchandise Authorization (RMA) code. This code traces the item and ensures a credit back to their account.

For refunds not done through Clickasnap, such as credit card purchases made at a vendor’s physical location, customers must talk to the merchant. After approval of the refund request, the vendor will give payment back to the customer either via PayPal or check. Certain returns may need a restocking fee or other processing charges before refunds are issued.


Products-Is Alibaba Legit? A Comprehensive Review of the Popular Platform

Pricing is key when shopping on Alibaba. Its “Buyer Protection” feature helps protect buyers from fraud. It reimburses up to $1,000 USD. Payment options include PayPal and Western Union. Note that payment terms vary with the seller.

To get the best deal, compare prices across stores. Do your research and Alibaba pricing can be reasonable.

Cost of Goods

When shopping on Alibaba, be aware of a few things:

  • Always figure out the shipping/tax costs. This helps to understand the total price.
  • Prices can differ between suppliers, so compare to get the best deal.
  • Some suppliers may have a minimum order quantity. So, buy the required amount to place the order.

Shipping & Delivery Costs

Using TicketsOnSale can come with delivery costs. Costs depend on the location, amount of tickets, and delivery speed. Customers outside China may need to pay extra. They must also pay taxes, duties, and surcharges.

Additionally, Third-Party Delivery Agreements mean some customers may have to pay more for shipping than others. This could lead to higher fees than expected.

Other Fees

Is Alibaba legit? It’s important to think about other fees. These include product, shipping, agency, sourcing, legal, and currency conversion fees.

  • Agency fees can be charged when using a third-party or needing services like translation.
  • Sourcing fees are a percentage of the product cost, depending on order size.
  • Legal fees may be required for paperwork like import/export.
  • Currency conversion fees can be incurred if not using CNY.

Potential buyers need to consider all expenses when evaluating if Alibaba is legit.

Pros & Cons

Pros: Alibaba offers a wide range of products and services. It’s easy to use and navigate. Plus, it offers reliable payment options like credit card and PayPal.

Cons: It can be hard to know who is trustworthy. You may not get what was advertised. You should watch out for counterfeit goods or scams. Prices might not be the best compared to other online retailers. So, you might pay more than you should.

Pros of Alibaba

Alibaba is awesome! It’s one of the largest and most popular ecommerce platforms in the world. It connects businesses of all sizes with buyers and sellers from across the globe. Its advantages include:

  • Access to hundreds of thousands of suppliers
  • Low-cost products
  • Customizable products
  • Secure payments
  • Flexible payment terms
  • Analysis and product review support

Plus, Alibaba has put in place measures to protect buyers from scams and fraudulent activity.

All in all, Alibaba is a legit platform that businesses can trust for their purchasing needs. Though there are risks, these can be managed with proper research into each seller or supplier before ordering.

Cons of Alibaba

Before becoming an Alibaba seller, you should consider a few drawbacks. Commissions on sales range from 8-20%. Most buyers are from China and Asia, which could limit your customer base. Furthermore, there have been reports of fraud on the platform.

But, these cons should be balanced against the many advantages. For example, you get global reach and product visibility. These should all be considered before making a decision.


Alibaba is a genuine marketplace with lots of potential for sellers. It’s the biggest Chinese B2B platform. Security, customer service, and services are its priorities. It does have issues, like high fees and counterfeit goods. But, these can be avoided with research and protection tools.

Lots of sellers have had success with Alibaba. Also, its size and services make it ideal for:

  • Small businesses wanting to go global
  • Big companies needing goods fast

FAQs about: Is Alibaba Legit

Q1. Is Alibaba a legitimate company?

A1. Yes, Alibaba is a legitimate company that operates a business-to-business marketplace for buyers and sellers from all over the world.

Q2. Is it safe to buy from Alibaba?

A2. Yes, it is safe to buy from Alibaba as long as you take the necessary precautions. Make sure to read reviews and check out the seller’s credentials before committing to a purchase.

Q3. Is there a warranty when buying from Alibaba?

A3. No, there is no official warranty when buying from Alibaba. However, some sellers may offer their own warranty or guarantee if you ask.